Mothers Against Drunk Driving or MADD and Lift & Co. are joining together. Lift & Co. is an organization devoted to empower consumers and businesses. The means by which they do this is to help them make informed cannabis-related decisions. The facts and the figures to help them.

Lift & Co. have a web platform to compare and then review the various cannabis strains online. It can help connect the end users with the newest trend data and products. It has a database of over 50,000 reviews with millions of data points for industry analysis.

MADD works as a charitable national organization for the halting of impaired (drunk) driving while also supporting the victims of these violent crimes. There is a volunteer group in about 100 communities in Canada. They help with raising awareness, victim support services, and also the prevention of injuries on Canadian roads with the awareness.

As noted in the reportage, “Canada’s leading cannabis education and analytics company partners with internationally respected authority on public awareness and education to deliver comprehensive certification training for provincial and private cannabis retailers.”

The two organizations are entering a “definitive agreement” as an exclusive partnership in order to certify and train cannabis staff across the country It will be called the Lift & Co. Cannabis Retail Certification, or the “Certification.”

It is self-guided online materials links to in-class components “administered by MADD Canada.” Lift & Co. has about four years of experience in the legal cannabis market through education. Also, MADD (Canada) has a definitive expertise in outreach for the responsible consumption of substance. In their prominent case, the substance known as alcohol.

The CEO of Lift & Co., Matei Olaru, stated, “We are thrilled to be the exclusive partner of MADD Canada on our best-in-class retail training program… MADD Canada is a household name in Canada, synonymous with public awareness, and their years of expertise in instruction and curriculum development are invaluable as we develop standardized education for retailers who will be on the frontlines of the sale of legal recreational cannabis.”

Also, the MADD CEO, Andrew Murie, said, “Effective training programs for retail sales staff are vital to responsible recreational cannabis sales and consumption… Together, MADD Canada and Lift & Co. will develop and deliver comprehensive education to ensure retailers are utilizing best practices that promote safe use and harm reduction.”

Scott Jacobsen

Scott Jacobsen


(Last Update: September 28, 2016)

Scott Douglas Jacobsen researches and presents independent panels, papers, and posters, and with varied research labs and groups, and part-time in landscaping (lifting, mowing, and raking) and gardening (digging, planting, and weeding). He is the Founder of In-Sight: Independent Interview-Based Journal and In-Sight Publishing. UCI Ethics Center awarded him with the distinction of Francisco Ayala Scholar (2014) for mentoring, presenting, researching, and writing. If you want to contact Scott, you may inquire or comment through e-mail:

He published in American Enterprise InstituteAnnaborgiaConatus NewsEarth Skin & EdenFresh Start Recovery CentreGordon Neighbourhood HouseHuffington PostIn-Sight: Independent Interview-Based JournalJolly DragonsKwantlen Polytechnic University Psychology DepartmentLa Petite MortLearning Analytics Research GroupLifespan Cognition Psychology LabLost in SamaraMarijuana Party of CanadaMomMandyNoesis: The Journal of the Mega SocietyPiece of MindProduction ModeSynapseTeenFinancialThe PeakThe UbysseyThe Voice MagazineTransformative DialoguesTreasure Box KidsTrusted Clothes.

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